UK Luxury Fashion Online Retailer Net-A-Porter Coursework

UK Luxury Fashion Online Retailer Net-A-Porter - Coursework Example From this paper it is clear that Net-a-Porter is a luxury fashion retailer that provides products and services to customers online. The main USP of the company’s website is that it is designed like a magazine. Presently the company has many brands popular that it retails including  Yves Saint Laurent,  Diane von Furstenberg and Stella McCartney.  Although the economy of UK and US is experiencing a general slowdown after the global financial crisis, the company shows no signs of holding up operations. It has recently launched a beauty products segment, a new publishing business, and planned logistics expansions in the Asia-Pacific regions. The company also  added a dedicated sportswear section to their website.This discussion highlights that the company presently operates in three offices located in two countries, US and UK. It is headquartered in London and it has distribution centres in US. The business model of Net-a-Porter is e-commerce based and hence it provides 2 4/7 services to customers. It has 2600 employees and it is also planning to expand full-scale operations in emerging economies such as China where the demand is very strong. The main products of the company may be classified into major segments, apparels and accessories. Different types of luxury clothes are offered by the company including beachwear, coats, bridal, Denim, gowns, jumpsuits, shirts, sportswear, premium suits, jeans and jackets. The accessories include products like belts, gloves, jewellery, hats, shoes, etc.      

Project 2 Essay Example | Topics and Well Written Essays - 1000 words - 4

Project 2 - Essay Example The adverts attract a large population of women. However, there must be deodorant differentiation in order for the women to have a variety of deodorant product. The variety of sweet flagrances provides the ladies with the assurance of comfort. Conversely, the men suit advertisement target means. In this regard, Men are fond of grooming and the commercial concentrates on the scale, color and the suit designs (Smith, Alan and Chris 34). The factors dictate the age bracket of the suit sales. The young generation is usually obsessed with grooming. Therefore, the men suit adverts target the majority of potential men suit customers. The advertising team has prior knowledge concerning the tastes and preferences of the mens suits. The information can be obtained from past experience of men suit sales, fashion show magazines, newspapers and literal observations. The factors help the advertising team to objectively pursue their target audience. The product adverts never targets the general population given that the old generation category of people is never concerned with grooming. There is something around a man in a suit that enables him look amazing. A man in a suit says; he is working, he is getting things going, and he is fruitful. That may not be the truth, yet it gives that recognition. At the point when individuals see young people sag their jeans, that announcement says much to the world. That look says they are not living up to expectations; they are not being certain and are not being effective. Despite the fact that that may not be genuine, that is the picture it depicts. A great deal of time men dress that way in light of the fact that they have not been taught better or they do not have the intends to learn (Smith, Alan and Chris 47). They are meant to be a piece of changing the society, look, dress and impression of men everywhere. They are needed to be a piece of instructing men to dress better. They are ne eded in order to have the